Avon necklace with a Pearly Lucite heart pendant and curved links

Avon Products, Inc. began as a small perfume company in 1886, founded by David H. McConnell. Initially selling door-to-door, the company revolutionized direct sales by employing a predominantly female sales force, known as Avon Ladies. By the mid-20th century, Avon had expanded its product line to include cosmetics, skincare, and fashion jewelry, becoming a household name worldwide. Their jewelry, often produced in collaboration with various designers, became popular for its affordability and trendy styles. This particular necklace, likely from the late 1980s, exemplifies Avon's approach to costume jewelry during that period. The combination of a prominent heart pendant, often made from materials like lucite or faux pearl, with metallic or dark-colored links, was a common design trend. Such pieces were designed to be fashionable and accessible, catering to a broad consumer base seeking stylish accessories without the high cost of fine jewelry.

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• Listed Jun 7, 2026